The first two editions of Marketing Management: An Arian Perspective have
300,000 copies in all languages worldwide. The third edition builds on the excell
of its predecessors and emphasizes:
• Marketing in the Asia-12 countries
• The Internet and the marketing of high-tech products in Asia
•
Cross-cultural analyses of marketing practices
Relationship marketing and customer relationship management in Asia
Managing brands in Asia
• Alternative go-to-market channels and supply chain management in Asia High-performing Asian businesses Emerging market companies in Asian Pedagogical enhancements in this edition include:
• Three types of feature boxes-Marketing for the New
Economy, Marketing Insight, and Marketing Memo
• Over 200 new Asian marketing examples in addition to
updated and classic mini-cases
• Full-color text. figures, and illustrations of Asian print ads
TV commercial storyboards, and marketing scenes An accompanying Web site Three types of end-of-chapter concept applications - Marketing Debate, Asian Marketing Case, and You're the Marketert materials including a CD-ROM of
• For instructors, a set of support a Asian TV commercials