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Global Marketing
The following student comments suggest they have successfully
accomplished their goal:
"The textbook is very clear and easy to understand."
"An excellent textbook with many real-life examples."
"The authors use simple language and clearly state the important points."
"This is the best textbook that I am using this term.
"The authors have done an excellent job of writing a text that can be read easily."
Availability
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My Library
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0004633
Available
Detail Information
Series Title |
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Call Number |
337 Kee g
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Publisher | Pearson Prentice Hall : United States of America., 2005 |
Collation |
v,636p.; lil: 27 x 21 cm
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Language |
English
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ISBN/ISSN |
0131968548
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Classification |
337
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
4st ed
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Subject(s) | |
Specific Detail Info |
-
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Statement of Responsibility |
-
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Other version/related
No other version available
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