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Global Marketing
The following student comments suggest they have successfully
accomplished their goal:
"The textbook is very clear and easy to understand."
"An excellent textbook with many real-life examples."
"The authors use simple language and clearly state the important points."
"This is the best textbook that I am using this term.
"The authors have done an excellent job of writing a text that can be read easily."
Availability
#
My Library
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0004633
Available
Detail Information
| Series Title |
-
|
|---|---|
| Call Number |
337 Kee g
|
| Publisher | Pearson Prentice Hall : United States of America., 2005 |
| Collation |
v,636p.; lil: 27 x 21 cm
|
| Language |
English
|
| ISBN/ISSN |
0131968548
|
| Classification |
337
|
| Content Type |
-
|
| Media Type |
-
|
|---|---|
| Carrier Type |
-
|
| Edition |
4st ed
|
| Subject(s) | |
| Specific Detail Info |
-
|
| Statement of Responsibility |
-
|
Other version/related
No other version available
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